SHARING THE CULTURE AND FLAVORS OF KOREA, THE GLOBAL KOREAN FOOD BRAND “BIBIGO”
bibigo, created by CJ CheilJedang, the No.1 food company in Korea with years of expertise in Korean food, takes 5,000 years of delicious Korean food history and updates it for today ’s modern lifestyles. Inspired by authentic recipes, bibigo is sharing the best in Korean foods and flavors, a healthy culture that is created from nature and man, with the whole world.
Korean food takes after “nature” and its health and freshness.
Korean food is a product nurtured by the heavens, borne by the earth, and made by mankind, with the abundant use of fresh herbs from the flow of four seasons; fermented foods made by coldness and warmth, according to the will of nature; and the bounties of nature from the seas, mountains, and fields of the Korean Peninsula.
Korean food is a food of balance and harmony.
Korean food brings together rice, soup, and dishes on a single table. It strikes a harmony between the natural colors and flavors of the dishes, fully engaging the five senses of culinary experience, and a healthy balance between carbohydrates, protein, and fiber.
Korean food is based on the philosophy of “bibim.”
“bibim,” or the art of mixing, is an exercise in harmony, coming together to share the good and fill in the shortcomings. bibimbap embodies the ideas of harmony and balance, and the “bibim” of rice, meat, vegetables, and fermented sauces, offering a perfect combination of taste and nutrition in a single bowl.