THE CJ CUP @ NINE BRIDGES will be THE CJ CUP @ SHADOW CREEK this year as it moves to Las Vegas, Nevada, October 15-18. “While our players have always looked forward to visiting Korea, the current circumstances provided this new opportunity to bring the event to Las Vegas which will also provide brand exposure and awareness to the viewing audience in the United States and around the globe.”

South Korea’s CJ CheilJedang Corp. enjoyed a stay-at-home boon from virus outbreak, reaping the best-ever quarterly earnings in the second quarter on surge in demand for ready meals at home and abroad. The food giant disclosed Tuesday that it recorded 384.9 billion won ($324.7 million) in consolidated operating income for the second quarter ended June 30, up 39.5 percent from the first quarter and 119.5 percent from a year earlier.

Defending champion Brooks Koepka has confirmed he will defend his title at THE CJ CUP @ NINE BRIDGES, the only PGA TOUR staged in South Korea, in October. Tournament title sponsor, CJ Group, announced the American star, who is a six-time PGA TOUR winner, will tee up for the tournament’s third edition at The Club at Nine Bridges in Jeju island from October 17 to 20. CJ Group is looking forward to welcoming Koepka back and said further announcements on the field will be made. It is also planning to greatly enhance the tournament experience for golf fans to experience world-class golf in South Korea.

Sung Kang made a 23-foot birdie putt on the 15th hole to finally take the lead for good at the AT&T Byron Nelson and held on for his first PGA TOUR victory on a 27-hole Sunday at Trinity Forest. Kang now becomes the 10th different Korean player to win on the PGA TOUR and this victory moves him to 21st in the FedExCup standings, improving his resume as a potential International Team member for this year’s Presidents Cup.

LA mall Westfield Century City is gearing up for The Live New Experience by CJ, a pop-up event which opens on Friday, bringing together Korean lifestyle brands offering everything from K-beauty to food and celebrity-endorsed apparel. The ten-day event focuses on brands from Seoul-based ChielJedang (CJ)’s K-lifestyle portfolio and has been organized through the company’s US subsidiary CJ America. The pop-up will also feature a number of meet and greets with celebrity guests, including actress Arden Cho, former Rania band member Alexandra Reid and model Victoria Loi, who will host a makeup tutorial as well.

CJ Group’s CJ America subsidiary is pooling its beauty, entertainment and food divisions for a pop-up experience at Westfield Century City as it looks to assert itself in the U.S. market. Efforts to solidify a greater toehold in the minds of consumers, at least locally, begins this week when the company celebrates on Friday a pop-up retail event, called Live New Experience by CJ, running through Oct. 28 that will take place in the shopping center’s courtyard area. The company’s health and beauty retailer Olive Young will be on-site with K-Beauty products from brands such as BringGreen, Colorgram and Round A’round, marking the first time such lines are available in the U.S. Beauty vlogger Jenn Im is expected to make an appearance during the pop-up event. There are also exclusive hoodies and T-shirts done in collaboration with K-Pop group Wanna One and a Korean food component as reflected by the company’s Bibigo brand.

Major players such as Brooks Koepka, who won two majors this season, and Jason Day, who made a glorious comeback by winning multiple times this season, announced their participation in THE CJ CUP, in addition to ‘defending champion’ Justin Thomas.

This summer, CJ America will conduct their inaugural CJ Startup Challenge with a total investment of up to $1 Million in one or more startups. The new program intends to identify the most promising startups that align with CJ’s vision of helping consumers live “Convenient”, “Healthy” and “Happy” lives. Participating startups should be early stage companies with a valuation under $50 Million, as of its most recent funding round. Up to ten finalists will be invited by CJ America to the world’s largest Korean culture festival in Los Angeles in August to compete in front of a panel of judges.