The PGA TOUR, the Salesmanship Club of Dallas and global lifestyle company CJ Group today announced a long-term agreement for the CJ Group to become the new title sponsor of the PGA TOUR’s long-standing Dallas-area event – renamed THE CJ CUP Byron Nelson.

For decades, American consumers have built a strong affinity for South Korean brands — Samsung, Hyundai, LG and Kia, just to name a few. Today, we’re watching the impact of another familiar Korean company: CJ Group and its U.S. division, CJ America, as it invests and expands its presence in entertainment, retail, logistics and biotechnology. It’s a growth story worth watching.

The food and entertainment giant on Monday joined other top ranks of conglomerates releasing ambitious five-year investment schemes, timed with the launch of new presidency in Korea. The No. 13 business group in terms of assets as of 2021 will inject most of its investment into enhancing the “credence and value of Korean brands in the global market to bolster Korea’s soft power.”

One of Asia’s largest food and biotech companies, CJ CheilJedang, is entering the cultivated meat industry in partnership with KCell Biosciences, a startup focused on cell culture media. The companies will construct a cell culture media facility in Busan, South Korea, later this year. When completed, the location will offer the largest capacity for cell culture medium production in Korea and the second largest in the entire APAC region.

CJ CheilJedang’s consolidated net profit rose 13.5 percent 892.3 billion won ($745.8 million) in 2021, slightly beating market expectations. Overseas sales of dumplings in the United States rose 27 percent on year. Sales rose 47 percent in China, boosted by sales via TikTok and the company’s e-commerce website. Sales in Europe rose 72 percent and in Japan 96 percent as its products were being offered at convenience stores in the country.

CJ CheilJedang said Tuesday it will reorganize its business units and refine global market strategies in a bid to efficiently promote its Korean food products worldwide. According to the food giant, it plans to divide its headquarters business into global and regional food unit.

CJ CheilJedang pledged to go carbon neutral by 2050 and become more ESG focused. Its strategy has three main pillars: creating carbon-free business environments, innovating eco-friendly products and solutions and helping its suppliers become more environmentally-friendly.

In a move to expand its footprint in the health care sector, CJ CheilJedang will spin off its health and wellness business, the Korean food maker said Tuesday. Set to be launched on Jan. 1, the new subsidiary CJ Wellcare will be entirely controlled by CJ CheilJedang.

CJ Group said on Wednesday it would invest more than 10 trillion won over the next three years to cultivate four growth engines — culture, platform, wellness and sustainability. One of the business goals is to build “lifestyle services and products” ranging from food, music, visual content and beauty, that appeal to global markets, the group said.

CJ LiveCity had a groundbreaking ceremony for its ‘CJ LiveCity Arena’, Korea’s first and largest-scale arena, dedicated to K-Pop. In the ceremony, the company announced its vision to develop the City into a ‘Live K-Content Experience Districts’ that offer the vivid experience of K-Content, becoming a global destination for the 100 million fans all around the world.