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outside view of a CJ building Slide
Posted in: Entertainment & Media

CJ 4DPLEX and Cinemark Announce Launch of ScreenX Auditoriums in Select U.S. Theatres

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CJ 4DPLEX, the world’s leading producer of premium film formats and cinema technologies, and Cinemark, one of the world’s largest and most influential movie theatre companies, announced today they have signed an agreement to bring the expanded immersive ScreenX technology to select Cinemark locations in the U.S. Together, they will convert auditoriums in six Cinemark theatres in Texas and California by the end of the year, with plans for a potential expansion.

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Endeavor Content Rebrands as Fifth Season

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Endeavor Content is undergoing a rebrand in a move to distinguish itself from its former parent company that shares its Endeavor moniker. The name Fifth Season comes from Eastern medicine, which recognizes a fifth season, a celebratory time of harvest in late summer. The company’s new logo is a mosaic of glyphs, with each glyph embodying a unique quality or facet of the company’s ecosystem and its beliefs and ideals.

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Korean Pop-Culture Fest KCON LA Wraps on Musical High Note After Blending Online and Offline Worlds

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Korean pop-culture fest KCON LA wrapped up an in-person edition on Sunday with a second multi-act concert that largely filled Los Angeles’ Crypto.com arena. The seamless flow between fandom’s online and offline iterations was a dominant feature of the convention, held in person for the first time since 2019. And organizers Monday confirmed that the three-day event at the Los Angeles Convention Center attracted more than 90,000 real world visitors, plus a further 7.17 million worldwide via video streaming.

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Inside 4DX: Meet the Masterminds Making Movie Theater Seats Shake, Spray, Wobble and Roll

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With streaming and other at-home entertainment competing for consumer attention, 4DX employees see the format as an extra incentive to lure audiences to movie theaters. Each year, the group creates 4DX experiences for more than 30 American productions, along with 40 more titles from China, Korea and other local markets.

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Can 4DX save movie theaters? Only if it can offer up collective joy.

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Moviegoers choosing among this year’s theater releases, including “Nope,” will find not just the classic big-screen option but also the opportunity to try something new — most notably, the immersive 4DX experience, a multisensory movie ride featuring rocking seats, flashing lights, smoke machines, misted scents and even “snowfall” choreographed with scenes on the big screen.

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