Bibigo, Korea’s No.1 food brand with a growing presence in the United States, recently challenged student chefs at The Culinary Institute of America in New York to a Bibigo On- the-Go Challenge. Eight finalists were tasked with creating a Korean-inspired on-the-go dish incorporating Bibigo’s products for an opportunity to win $10,000 in scholarships and participate in a New York City media event. The panel of judges, including a CIA chef, New York-based food influencers, and a Bibigo representative, selected the three winning dishes based on taste, creative use of the product, presentation and production.

The newly opened Bibigo Kitchen is hosting a delicious Korean-inspired BBQ celebration in honor of Fourth of July. If you want to switch it up this Fourth of July, Bibigo is running a special in-house promotion on their fan favorite BBQ platter, piled high with Short Rib, Pork Belly, Fried Chicken, and Ssam. Pair it with one of their Korean-inspired cocktails or a Boba drinks all for just $4.5.

Bibigo, Korea’s #1 food brand, is set to surprise and delight attendees at this year’s highly anticipated convention, as they bring the innovative and immersive grab-and-go specialties that have made them a fan-favorite around the globe. On July 6th- 7th, attendees will experience Korean culture at the Javits Center through pop music, fashion, food and more at KCON NY. As a sponsor of KCON, Bibigo’s mission is to lead Korean food globalization by touting the excellence and authenticity of Korean food in the U.S. and around the world and connect with millennial consumers through immersive activations. Consumers will have the opportunity to try Bibigo’s authentic recipes and engage with the brand through giveaways, activations and sampling at the Bibigo pavilion.