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CJ America About Slide
Posted in: Food & Food Services

From Iron Man porridge to tofu ice cream, CJ launches Gen MZ-inspired products

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South Korean food company CJ CheilJedang said Tuesday that it will launch 20 products this year that “vibe” with millennials and Generation Z. From high-fiber cookies that look like virtual asset coins to porridge packed in Marvel and Toy Story characters, a team of young CJ employees came up with products made for health-conscious and design-sensitive young adults, according to the company.

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TOUS les JOURS’ Beverage Expert Takes First Place at National Coffee Competition

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TOUS les JOURS is proud to announce that their very own Beverage Research & Development Specialist, Alexandra (Alex) Hager, who has been with TOUS les JOURS for more than three years, has claimed the top spot at the U.S. Coffee Championships in Boston in their “U.S. Coffee in Good Spirits” category. The U.S Coffee Championships is the coffee community’s largest annual competition where professionals from around the country come together to show off their skills as Baristas, Latte Artists, Brewers, Roasters, Tasters, and Barkeeps.

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Korean bakery giants fast expanding across the global map

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Tous Les Jours, under food service company CJ Foodville runs 340 shops in six countries, including China, Vietnam, Indonesia, Mongolia, and Cambodia, after its first advance into the U.S. market in 2004. Its broad choices and sweet tastes have contributed to its success. Its U.S. operation, the first overseas business to post profits in 2018, has stayed in the black for the last four years.

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Americans to get their first taste of multi-grain Hetbahn

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ollowing the overseas success of Bibigo dumplings, CJ CheilJedang is trying to get Americans hooked on Hetbahn, its wildly popular microwave rice. The versions for the U.S. market are multi-grain: a mix of brown and jasmine rice, of red and wild rice, of brown rice and quinoa and another of brown, red and wild rice. The products will only be exported to the United States and are seasoned with salt and oil to appeal to American tastes.

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Korean cuisine collaboration: CJ CheilJedang and StartLife partnership offers “gateway to Asian market”

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Korean food ingredients and biotech player CJ CheilJedang has partnered with agri-food tech accelerator StartLife to bring European innovations to the global market, while also expanding the worldwide presence of Korean cuisine and ingredients. The partnership offers European start-ups a “gateway to the Asian market” for their novel food technologies.

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