Overseas sales of CJ CheilJedang’s Bibigo dumplings hit 300 billion won ($270 million) last year. Sales of CJ’s dumplings demonstrated the most rapid growth, reaching 342 billion won, a 42.5-percent jump from 240 billion won the previous year. On the year Bibigo dumplings was launched abroad in 2015, it raised 124 billion won in sales. The following year, it sold 166 billion won, which dramatically rose to 240 billion won in 2017. Its sales in the United States last year were most notable with 240 billion won, more than twice the 100 billion won a year earlier. The dumplings’ sales in Vietnam also recorded 30 percent on-year growth to 20 billion won last year. The product is also popular in China, hitting 50 billion won last year from 7 billion won in 2015.
‘Bibigo,’ a global brand created by CJ CheilJedang, Korea’s #1 food company, is set to become the go-to for Korean food in the US as their innovative dishes and delicious combinations have made it an immersive dining experience. Following their Genesis Open success, bibigo will be offering their finger-food specialties at this year’s Players Championship, March 12 – 17, with a special media tasting event on March 12 at 2:30 pm. As the only Korean concession sponsor of the PGA, their mission is to lead Korean food globalization by using ‘Bibigo’ to tout the excellence and legitimacy of Korean food in the US and around the world.
Korea's CJ Group, one of the 2018 Fortune Global 500, is well recognized as the forerunner in spreading Korean culture worldwide. CJ will be sponsoring seven PGA TOUR tournaments starting with the 2019 Genesis Open at Riviera Country Club in Pacific Palisades. CJ 'bibigo' concession stand featured grab & go style food items, such as Bibi-Cone, Korean Fried Chicken Bites, Korean Galbi Taco, Crispy Mandu and Cheese Wonton Fries. CJ CheilJedang also arranged an autograph-signing event in front of the concession booth with CJ-affiliated golfers like Si Woo Kim, Whee Kim, and Sung Jae Im. The signing event and promotional activities attracted many visitors to the CJ booth. Si Woo Kim went on to place solo 3rd in the tournament with the score of 12-under.